#154: Bringing Back Play: Creativity, Innovation, and Business Growth

This week is all about how to tap into your creativity more so we can express ourselves in new ways.

You don’t have to find ways to grow your business through your creativity, but if you are a business owner and you do want to use it as part of your business, then this is for you.

Creativity and entrepreneurship are deeply connected. Everything that exists was once just a dream. When I work with clients on new marketing strategies, it’s often in their creativity that the best strategy lies. Having confidence in our creativity allows us to steer away from following cookie cutter marketing formulas and to embrace our own unique way of connecting with our audience.

I recently picked up writing poetry again, something that I was doing just for myself. Part of my resistance and for many others is that we don’t feel qualified to be creative because we’re not “good at it”. It’s giving ourselves permission to create without needing to be ‘good’. We forget that creativity, like anything else, requires practices to see growth and improvement (AND there is also no need to grow or improve on something that’s for fun). When I decided to write poetry for my own nourishment, I became more comfortable with it, and eventually felt empowered to share it.

Good is relative, and the goal isn’t to be good when we are being creative. There’s so much vulnerability that stops us from sharing with others and even simply getting started.

What is something that you love doing? Dancing and movement? Telling jokes? Painting?

Business doesn’t have to be all ‘professional’ and look a certain way. There is so much room in business and entrepreneurship to weave your creativity into it. When you bring more of yourself into your business, you not only feel more energized, but your clients and audience benefit from getting more of you, too, and more value.

On the episode, I cover:

Where does creativity show up in your marketing?
Connecting with your authentic creativity
Finding your path of least resistance towards releasing creativity

I believe in you.

Lana

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