#155: The reason you struggle with selling

Selling and sales is quite literally the last step before we not only get paid and make a profit, but also before we get to do the thing we actually enjoy – the service we offer!

It’s also the step that people struggle with the most.

Not having a sales process that you feel confident in…

Not charging what your service is actually worth…

Not working through your money beliefs…

Not being able to handle people’s concerns and hesitations…

Without mastering selling, you will not only struggle to make money in your business, but you will constantly be doubting yourself and your abilities.

Selling with ease has nothing to do with how good you are at rendering your service.

Selling with ease has everything to do with how good you are at articulating the TRUE value of your work.

In selling, we often bring ourselves into the conversation, along with all of our insecurities. We make sales conversations about us (over explaining ourselves out of fear, justifying our prices, etc), when it should be about the client.

For this reason, we often think a higher priced sale will be much harder, and so we choose a lower priced offer because we are afraid of having to sell. Many of my clients prior to working together, will underprice their product or service because they think it will make the sales conversation easier.

One of the easiest sales I made was $25,000 and the hardest sale I ever made was for an $8 donation for Doctors Without Borders. When I made the $8 sale, I spent two hours working with the person and navigating their concerns and questions. Whereas the $25,000 client was eager to hand over their money because they had a $25,000 problem to solve and needed my help.

We often pick our prices and what we’re going to offer people based on what we feel is ‘realistic’ for us. When we do this, we’re actually bringing in limiting beliefs and having those dictate our business decisions.

Are you picking an audience to sell to based on your own money insecurities and stories?

Are you undervaluing yourself simply because you feel that you don’t have what it takes to break into a higher priced service offering?

If you think you would benefit from redefining and changing the way you sell in your business so that you show up and sell your services with ease and confidence, I invite you to join me at the workshop I’ll be running on Wednesday, March 24th on Selling $1,000+ Services With Ease and Confidence.

You’ll learn how to sell high end services that are $1,000, $10,000, $20,000 and more, in a way that feels good for you, and makes it easy for your clients to say yes to.

Learn more here and sign up.

In the meantime, you can hear more on this topic by checking out this week’s podcast episode, above.

I believe in you.

Lana

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