The very first thing I need to make clear when talking about the metaverse, is that it is NOT owned by Facebook, nor are people that interested in what Facebook is building. Why?
Because most people in the web3 space, myself included, are most interested in decentralization. Meaning no one person, government, entity or company has full control or ownership.
The other reality is that we already live in the metaverse. I am writing this while in Rio, Brazil, and you will read it wherever you are. I host many workshops, Lighthouse Collective calls and sessions with clients via zoom. I take photos and videos of what’s happening around me, post them on social media and you are able to see those regardless of where you are.
The metaverse isn’t this official place you go to, it’s simply the integration of technology into our lives, and that is already here.
On this week’s episode I dive more into this, as well as why it’s okay to resist and not want to partake, and also some reasons why I hope you remain curious.
The same way social media and email has transformed the ways people run businesses from over a few decades ago, the metaverse (think more an evolution of tech than a place) will also transform how we run our businesses in the future.
Being aware of what’s shifting isn’t to make us fomo into jumping on ‘the next thing’ as there will always be the next thing. It’s more about being open and curious, learning a bit here and there and when we feel ready exploring in a more serious and tangible way.
As always you’re doing far better than you’re giving yourself credit for.
You’ve got this and I’ll chat with you next week.
Lana
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